Web Design · San Francisco, CA

Web Design in San Francisco, CA

A development shop for San Francisco SaaS companies, professional services firms and clinics that need a marketing site, a client-facing portal, or both. We run lean out of Sacramento, so the invoice reflects the work, not a downtown lease. From $2,500, exact number after a free audit. On-site for kickoffs and handovers by arrangement, about two hours up I-80.

Call or text (916) 618-0502
$2,500 to $6,000 a marketing site with no agency markup stack
Direct line to the person actually building your site
You hold the keys domain, hosting and code in your name

Why San Francisco web shops quote so much higher

Ask three agencies with a Financial District address for a quote on a mid-size marketing site and the numbers routinely start where ours end, around $15,000 to $20,000, for the same scope we deliver from $2,500 to $6,000. The gap is not talent. It is overhead you are paying for whether you use it or not.

A studio with office space in SoMa carries that rent into every quote. Add an account manager who relays your notes to a developer you never speak with, a project manager who schedules the account manager, and a subcontracted build team billed at a markup on top of their own rate, and the invoice has three layers of margin before anyone writes a line of code.

We cut the layers, not the work. You talk to the person building the site, on the kickoff call and every check-in after. There is no relay, no status meeting about a status meeting, and no downtown lease baked into your price. The build itself, the accessibility pass, the schema markup, the analytics wiring, is the same work either way. What changes is who else gets paid out of your budget before it reaches the code.

That is also why the range holds regardless of scope: a straightforward site lands at $2,500 to $6,000, and once it needs to talk to a calendar, a CRM or a payment processor the number moves toward $6,000 to $15,000. A build with real custom logic behind it, an internal tool or a platform, starts at $15,000. After launch, a basic care plan (hosting, SSL, backups, monitoring) runs $300 to $500 a month; companies that want an ongoing block of development hours on standby, for a steady stream of small feature requests, run $750 to $1,500 a month instead. Full detail on the pricing page, more on scope under websites and web apps.

None of this means the cheapest bid wins by default. A freelancer working out of a spare bedroom can also quote low, and sometimes that is the right call for a two-page site. The distinction that matters is whether the low number comes from cutting overhead you never needed, or from cutting steps you did need: an accessibility pass, tested forms, schema markup, a real handover. Ask any vendor, us included, to walk through what is in and out of the number before signing anything.

What a client portal project looks like, typically

A hypothetical walkthrough, not a real client: this is the shape a SoMa or Financial District SaaS company's onboarding project usually takes.

A marketing site answers "what is this." A portal has to answer "now do the thing," and that changes what gets built first. Say a seed-stage SaaS company is tired of onboarding new customers over an email thread and wants a self-serve setup flow instead.

  • Discovery starts with the account states, not the visual design: what a customer can see before they pay, right after signup, and once they are fully onboarded.
  • Auth comes next, usually email plus a single sign-on option, wired to whatever billing platform the company already uses.
  • The setup flow itself gets built as a short sequence of screens with saved progress, so a customer who leaves halfway through can pick up where they stopped.
  • A staging environment goes live in week one, so the founder and their first customer-facing hire can click through the real thing, not a mockup.

Timeline runs six to twelve weeks depending on how many systems the portal has to talk to. Handover includes the same thing a marketing site gets: domain, hosting and source code registered to the company, not to us. See websites and web apps for the full scope of what a portal build includes.

How the engagement actually runs

The questions a San Francisco founder or ops lead usually has before signing anything.

Who do I actually talk to during the build?
The same person from the first call through handover. No account manager relaying notes to a developer working from a different brief.

What do I get before I pay anything?
A free audit and a written scope with one fixed price attached. You know the number before any work starts, and additions get priced before they are built, not folded into the final invoice.

Can I watch it get built?
Yes. A staging link goes live within the first week and updates as the build progresses, with a short check-in call weekly. Nothing is a reveal at the end.

What happens at handover?
Your team gets walked through editing the site, on a call or in person by arrangement, and the credentials for the domain, hosting and code, already registered in your company's name, go to you directly.

Is support required after launch?
No. Keeping us on for hosting and small edits is a $300 to $500 monthly option, and a $750 to $1,500 monthly retainer exists for companies that want a running queue of feature work. Neither is a condition of the build.

We work in English and Russian. Founder Igor Golubev is on the kickoff and the handover call. See how we verify who we are on the trust page, more on the about page.

Industries we build for around San Francisco

SaaS and startups

Marketing sites, pricing and docs pages, and the customer-facing dashboards described above, for early-stage software teams around SoMa.

Professional services

Intake forms and secure document upload for firms that need a site a corporate client takes seriously on first look.

Healthcare and wellness

Appointment requests, provider bios and multilingual intake near the city's medical corridors.

Whatever the industry, a site nobody finds is a brochure in a drawer. See SEO and AEO for ranking in San Francisco's search results, and AI automation in San Francisco for what happens after a form gets submitted. If your current site was built by someone who has since gone quiet, the website takeover page covers getting it back into your own hands.

A recurring pattern across all three: the company already has a working product or process, and the site's job is narrow, get the right visitor to take one specific action, whether that is booking a demo, requesting an appointment, or signing an engagement letter. We push back on padding a site with pages that exist because a template had a slot for them. Fewer pages, each one doing a job, beats a sitemap built to look thorough in a proposal.

How we cover San Francisco

IG Digital Lab works from 3550 Watt Ave, Suite 408, Sacramento, CA 95821, roughly two hours from San Francisco by car. Kickoff and handover happen on-site by arrangement; everything in between, design, development, testing and support, runs remotely over video and a staging link. One address, one phone number, one listing, no downtown storefront implying otherwise.

Also in San Francisco

Web design is one of several services we run for San Francisco businesses.

Start with a free audit

Thirty minutes on what your site or portal needs to do, what the agency-markup version would have cost, and one written number. You leave with a summary either way.

See full pricing

Frequently asked questions

What San Francisco founders and ops leads ask before signing.

Why is your quote so much lower than the agencies we've talked to?

Mostly overhead. A studio with a Financial District office, an account manager and a subcontracted build team has three layers of margin before a developer touches your project. We work from Sacramento, you talk to the builder directly, and the price reflects the build itself: $2,500 to $6,000 for a marketing site, $6,000 to $15,000 once it needs logins or integrations.

How long from kickoff to launch?

Three to six weeks for a marketing site, six to twelve for a portal or an app with integrations. Copy and content ready at kickoff pushes you toward the shorter end of either range.

Will you sign an NDA before we discuss the product?

Yes. It's routine for SaaS clients discussing pre-launch product details, and we sign whatever mutual NDA your legal or procurement process requires before the discovery call goes deeper than a surface overview.

Do you do fixed-price contracts for a procurement process?

Yes, every project is quoted as a fixed scope and a fixed price in writing before work starts, which tends to fit a corporate procurement process better than an open-ended hourly rate. Changes to scope get a separate written price, not a surprise on the final invoice.

Do you come to San Francisco for the kickoff?

By arrangement, yes, it's about two hours from our Sacramento office. Most clients are fine with a video call for kickoff and save the in-person meeting for handover, but either can happen on-site if that works better for your team.

Get a price without the agency markup stack.

A free 30-minute audit, on a call or on-site where we can, and one honest number.

Or call and text (916) 618-0502. English and Russian.

Ready to transform your business?

Tell us what you need. We reply the same business day.